Toyota

Master Data Management – Accessories Domain

Lead Consultant

The Toyota Accessories MDM project was the first phase of a larger MDM program of work across a number of core domains such as Parts, Vehicles and Customers. During this phase, Lyndon was engaged as a Senior Consultant to lead the analysis, identification and design of the accessories MDM solution under an agile methodology which included accessories, parts, vehicles and associated marketing collateral. During this phase, Lyndon undertook thorough analysis of each the core components of the accessories domain, uncovering and resolving significant modelling challenges and introducing new concepts to enable accurate management of accessory applicability.

  • Lead stakeholder engagement and analysis across the three core business units responsible for accessories master data management.
  • Lead the design of the data model underpinning the MDM platform
  • Undertook extensive stakeholder engagement to inform and influence business decisions to support the introduction of new concepts critical to the successful implementation of the MDM platform.
  • Conducted numerous requirements and ‘story-telling’ workshops with the business, acting as SME to bridge the gap between the technical and data related issues and the impacts to business processes.

Notable outcomes

  • Rapid delivery of an interim model, supporting the development of a proof of concept for presentation to the business within 5 weeks of project initiation. This POC was successful in gaining business support for the successful submission of the project business case.
  • Designed a model that successfully introduced two new concepts (Accessory packs and a marketing model) to Toyota to drive accurate classification and relationships within the MDM environment. This model created a fusion between engineering and marketing to drive accurate presentation of accessories to public facing channels such as the Toyota.com.au website.